Beverage Business
Branding Design | Photography | Creative Direction | BA Major Project
This project reimagines networking by using drinks as icebreakers. Each drink is thoughtfully paired with personality traits, encouraging meaningful conversations and deeper connections. The branding highlights individuality while fostering collaboration in a sophisticated atmosphere.
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Designed a complete branding system for a networking event targeting professionals aged 25–35. The challenge: create a classy, memorable identity that highlights the unique concept of personality-driven networking.
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Conducted a self-directed photoshoot of over 1,300 images to capture drink representations and create bold, magazine-inspired visuals that evoke sophistication and personality.
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A bold logo blending two “B”s for Beverage and Business, symbolizing connection.
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Drink-themed designs that showcase personality traits, like “Whiskey: bold and introspective” or “Vodka: outgoing and adventurous.”
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Stickers and cards allow attendees to wear their “drink personality,” turning every sip into a conversation starter.
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Booklets, digital tickets, and a sleek website for seamless attendee experiences.
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The brand celebrates individuality, breaks ice with playful drink choices, and fosters genuine networking moments. Every design choice - from classy typography to vibrant drink photography - enhances the theme of connection through personality.
Process
