Selferos
BA Final Major Project | Selflove App Branding Design
Design a mobile app to support women in practicing self-love and achieving their goals through daily tasks, journaling, mood tracking, and inspiring content. The app's USP: short, meaningful tasks designed to make self-care accessible and fun.
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A bold logo inspired by Eros, the god of love, paired with empowering typography and vibrant colors to convey strength and positivity.
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Daily tasks and streak tracking to build consistent habits.
Reward system: balloons symbolize celebration and joy for each completed task.
Mood tracking, journaling, and inspiring articles to nurture personal growth.
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Developed a clean, user-friendly interface with empowering visual elements that appeal to a modern audience, avoiding overly soft or illustrative styles.
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Social media visuals and designs highlight the app’s empowering concept, emphasizing individuality and self-discovery.
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This app combines self-care with fun, creating an engaging and motivating experience. Every interaction, from the visual design to the user journey, celebrates individuality and personal growth while fostering a sense of accomplishment.
Process
